Amazon Listing Optimization

The essential elements of a great Amazon product listing

Each product listing on Amazon is made up of a few critical elements: elements that you must get right!

PRODUCT CONTENT OPTIMIZATION

Your product listings must be optimized for relevant search terms and keywords. By taking your existing product content and refining copy, inserting keywords, and sculpting the buyer experience, your products will rank higher and reach those who search for them.Optimization includes product title, description, bullet points, and search terms.

KEYWORD RESEARCH

Advanced keyword research is a major pillar of effective Amazon listing optimization. We research keywords specifically for Amazon, first identifying keywords relevant for your products and evaluating them based on buyer intent and popularity.

PRECISELY CRAFTED BULLET POINTS

Expertly designed bullet points beautifully accentuate your product’s key selling points and contribute to increasing keyword exposure in organic search

THOROUGH BACKEND SEARCH TERMS

Most sellers get their backend search terms wrong. But our copywriters provide thorough and strategic search term suggestions so you can get it right

INFORMATION-RICH PRODUCT DESCRIPTION

No more missing sales for lack of product information. Our expert copywriters provide everything shoppers are looking for in a clean, clear approach

PRODUCT PRESENTATION BRAND ANALYSIS

Not using our photography service? Our listing specialists provide an in-depth analysis of your product and brand aesthetic so you understand how customer perception affects sales

Amazon Title Optimization

To ensure your customer are 100% confident in making a purchase based entirely on the title alone. Optimal title lengths are typically between 70 – 275 characters, however, vary based on category and can be as high as 500 characters. For example, Amazon suppresses products with titles longer than 80 characters in the apparel category which is a surefire way to lose if you do not know what you are doing.

Amazon Search Term Optimization

To ensure that all the keywords are in fact recognized accurately and also that the available keywords fields are best utilized by you.

 Amazon Product Reviews

Together with relevant product content. The product reviews drive conversion, which in turn drives sales history, consequently increasing your SERP rankings! We can drive reviews and also help correct bad reviews with best in class customer service.

Amazon Product Discoverability

In order to increase maximum traffic to your listings.

WHY OPTIMIZED COPY MATTERS

MAXIMIZE KEYWORD EXPOSURE

Increase your sales by increasing your product’s visibility. Our proven SEO practices put your product in front of more shoppers.

DRIVE CONVERSIONS

Compelling copy elevates your brand and increases conversions. With in-depth product and market research our copywriters get inside the mind of your customer to create content that sells.

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